VEGAMOUR: Hair Wellness® Delivered

We believe in plant-powered care, consistent routines over quick fixes and confidence that builds over time. No two hair journeys look the same. We're here for wherever yours begins.

Powered by Plants

Thoughtfully formulated with effective vegan ingredients.

Made for Real Life

Easy-to-use formulas that fit seamlessly into your daily routine.

Built Around You

Every hair journey is different. We're here to support them all.

Rituals That Add Up

Small habits can make a meaningful difference over time.

Confidence Follows

It starts with how your hair feels. The rest comes naturally.

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Consciously Formulated

Vegan

Cruelty-Free

Loved by Thousands

Consciously Formulated

Vegan

Cruelty-Free

Loved by Thousands

Consciously Formulated

Vegan

Cruelty-Free

Loved by Thousands

Consciously Formulated

Vegan

Cruelty-Free

Loved by Thousands

Ingredients

First

Plant-based and performance-driven from the start, because what’s inside the bottle is where it all begins.

One Step,

Every Day

Our serums are formulated to be the easiest habit with the biggest role in your routine.

Shop Serums

Progress You Can See

GRO Hair Serum

GRO+ Advanced System

Based on consistent use for at least 90 days. Individual results may vary.

Before

After

Before

After

Before

After

Before

After

Before

After

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Before

After

Based on consistent use for at least 90 days. Individual results may vary.

Hair Shedding

Volume

Dryness & Damage

Graying

Scalp Relief

Hair Shedding

Explore targeted solutions that address common hair and scalp concerns.

4.4

Rated 4.4 out of 5 stars

5,747 Reviews

GRO Hair Serum

Helps reduce hair shedding.

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4.6

Rated 4.6 out of 5 stars

522 Reviews

GRO+ Advanced Hair Serum

Reduces shedding and visible signs of breakage.

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Volume

Explore targeted solutions that address common hair and scalp concerns, naturally and effectively.

4.7

Rated 4.7 out of 5 stars

124 Reviews

UPLIFT Volumizing Styling Foam

Adds instant volume, body and bounce.

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Dryness & Damage

Explore targeted solutions that address common hair and scalp concerns — naturally and effectively.

4.8

Rated 4.8 out of 5 stars

180 Reviews

HYDR-8 Weightless Repair Oil

Hydrates, smooths frizz and boosts shine.

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Graying

Explore targeted solutions that address common hair and scalp concerns — naturally and effectively.

4.6

Rated 4.6 out of 5 stars

186 Reviews

GRO AGELESS Anti-Gray Hair Serum

Helps reduce the appearance of new grays.

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Scalp Relief

Explore targeted solutions that address common hair and scalp concerns — naturally and effectively.

4.7

Rated 4.7 out of 5 stars

230 Reviews

GRO Scalp Detoxifying Serum

Clear buildup, oil and visible flakes from dryness.

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Our Results Backed by real experiences, not just promises.

Explore the Science

[93%\ \ saw less shedding*\ \ *Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.\ \ Shop Now\ - Shop shedding products\ \

[93%\ \ noticed less hair coming out in their brush or comb*\ \ *Based on a 120-day consumer perception study with 46 participants taking GRO+ Advanced Supplements daily.\ \ Shop Now\ - Shop hair loss reduction products\ \

[96%\ \ noticed healthier-looking hair*\ \ *Based on a 180-day consumer perception study of 41 participants with 30% gray hair or less using GRO AGELESS Hair Serum and Supplements daily.\ \ Shop Now\ - Shop gray hair reducing products\ \

[72 hours\ \ of hair hydration and frizz reduction*\ \ *In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.\ \ Shop Now\ - Shop hair hydration products\ \

[2x\ \ the volume*\ \ *In a controlled hair swatch study of UPLIFT Styling Foam.\ \ Shop Now\ - Shop volumizing hair products\ \

Explore the Science

Start Where You Are

From first step to next step, our serums meet your routine exactly where it is.

Everyday Care

Elevated Care

Foundational

Care

Where every routine starts: a lightweight, daily formula built for consistency, made to become second nature.

GRO Hair Serum

Helps reduce hair shedding over time.

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Elevated

Care

For those ready to build on the basics: a more dedicated daily formula designed for routines that want to go further.

GRO+ Advanced Hair Serum

Reduces shedding and breakage.

Buy now

Hair Wellness® Is Personal

Find the routine that works for your hair goals.

Take the Quiz

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